MurCal Adds Denso Heavy Duty Spark Plugs to Product Line


June 27, 2011


On June 15th, Bob Murphy, President/MurCal and Lane Vallier, Marketing Manager/MurCal met with members of the Denso Sales California, Heavy Duty Group at their corporate offices in Long Beach. Bob and Lane met with Diane Kenny, Manager/Heavy Duty Group and Carma Richardson, Sr. Product Manager/Heavy Duty OE for an introduction to their facilities.

The visit included meeting the Heavy Duty Group support staff and taking a tour of Denso's facility. Bob explained, "I've long considered adding spark plugs to the family of products we represent. It's a natural fit, especially with our service trucks on the road visiting engine installations and troubleshooting ignition issues."

After touring the Denso plant and meeting with representatives from competing spark plug brands over the following week, Bob decided that Denso would be the best fit for MurCal. On June 27th the distribution deal was made official and Denso Spark Plugs became part of MurCal's product line.